Posts Tagged travel

Thailand’s ‘Amazing’ social media presence

Amazing Thailand mobile app menu.

Thailand’s popularity as a tourist destination isn’t only due to its rich culture, divine cuisine and opportune geography. It has well-organised tourism authority that doesn’t trade in clichés and recognises the diversity of the millions of tourists from around the world and their reasons for visiting.

Tourism Thailand has an excellent online presence centred around its Amazing Thailand website that’s chock full information and tools including travel planners, interactive maps and hotel finders and all important special deals.

The Amazing Thialand campaign recently won a Pacific Asia Tourism Award for its “social networking” campaign left by its Facebook site which has more than 150,000 friends.

This fun page is informative and entertaining. It features a Flash game relevant to coming events, currently Songkran Champion, a shoot ‘em up with water pistols – Songkran is a festival where Buddhist monks sprinkle water on worshippers, though in some parts it has evolved into an all out water fight.

Wall posts are engaging and there are plenty of pics and Youtube videos. In the Notes section you’ll even find Thai recipes and job vacancies for anyone seeking an expat lifestyle. There’s also a link to the highly praised Amazing Thailand mobile apps for Android, Blackberry, iPhone and iPad. The apps feature destination and event guides and food and accommodation information. They also have a Google Maps driven location guide to help you find attractions, and allow you to share your experiences via the Facebook and Twitter sites.

 

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Twitter flies high at Gatwick

Twitter’s use as a customer service tool is nothing new. I’ve occasionally tweeted my dissatisfaction with my telco or broadband plan, only for someone from the relevant companies to tweet back and offer to help.

Social media is a great way to gauge what people are saying about your business and to engage with them in return. However, building a social media presence takes time. So what’s a quick way to encourage people to use Twitter to provide real-time feedback?

Gatwick Airport came up with an award-winning answer. London’s second-biggest airport has signs and monitors in its terminals asking patrons “Are you on Twitter? Get in touch with us @gatwick_airport and let us know about your experience at Gatwick today”.

The airport already responds to comments on Twitter, however it claims this takes it one step further by actually integrating social media into the physical space of the airport, allowing feedback to customers when they need it. It’s a brave move considering airports are conducive to anger or stress.

The scheme, which is intended to run 24/7, recently earned a gong at the Econsultancy’s Innovation Awards 2010 in the Innovation in Online Customer Service category. As the judges remarked it’s “a great way of transforming something boring into something interesting”.

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