Posts Tagged promotions
The Washington Redskins last year took to Foursquare giving fans a chance to check and unlock a Redskins badge by checking in once at their home ground or three times at any featured Redskins bars in the Washington DC area.
Apart from acquiring the badge, users were also in line to win a tantilising prize package including box-seat tickets, pre-game field passes and a chance to party with the GEICO Caveman (a popular TV commercial character).
This is such a simple idea that could be easily taken up by Australian sporting organisations which have their own entertainment venues, which include many suburban clubs as well as AFL and NRL franchises. It gets bums on seats at games and encourages patronage at entertainment venues, which generate plenty of revenue. It can also be used to get fans to visit the club’s sponsors for more chances to check in.
And while not all sporting organisations can offer NFL box seats or the GEICO Caveman, they can still create a lot of interest by providing great prizes that cost them little in dollar terms but can mean so much to fans.
- 3D 2011 ad buying agency agvocacy ancient Greece Anikythera Mechanism astronomy Australia black friday BMW bowerbirds boxing day bracelets brand awareness branding buzz campaign cinema cross selling crowdsource crowd sourcing crust pizza DC shoes digital doubleclick facebook farming file Fluevog future Galaxy ginger Google google cortex green Gymkhana holograms ideas innovation iPad Ken Block Lego links marketing melbourne Monster Energy NBA newspapers online shopping Opensource Footware pdf publishing romance sales San Francisco search sharing shopping social media social responsibility stats strategy Tablet techcessories technology tools tourism travel trendhunter twitter valentine's day viral marketing wrist youtube