Posts Tagged marketing
As the world gets smaller, we all get to share more big thinking.
Released to coincide with the holiday season, the app is something of a new media experiential coup. Extending, as it does, the thrill of discovering the Museum’s collection to a global audience.
Featuring over 1,000 high-res images, the app not only delivers to subscribers fast access to all the facts. It also enables real-time chats with other dinosaur lovers at home or even on an exploratory dig.
The really great thing is, this app doubles as a stunning advertising & PR device for the Museum’s forthcoming “The World’s Largest Dinosaurs” exhibition. Imaginatively created, to focus on a group of dinosaurs that lived for over 140 million years.
Given the popularity of the baby elephants at the Melbourne Zoo, a Jumbo app could be a timely addition in the very near future.