Posts Tagged Gymkhana

Ken Block’s viral epidemic

One of the genuine stars of YouTube is rally car and stunt driver extraordinaire Ken Block, who is known for his “Gymkhana” driving, which involves skilfully manoeuvring cars around obstacle-rich environments such as airfields and shipping ports.

Block is also a partner in DC-Shoes and has helped it grow from a boutique skate shoe company to a major sportswear brand through his stunt videos and rally driving. The DC-Shoes logo appears at the start Gymkhana Three, Part 2 which sees Block throw his suped-up Ford Fiesta around the Linas at l’Autodrome de Linas racing circuit in Montlhéry, just south of Paris. Block negotiates (meaning he pulls doughnuts on) banks as steep as 51 degrees in all directions. It’s pretty hairy stuff; the physics for the stunts performed were totally unknown until they were attempted.

This magnificently shot video has had more than 21.5 million viewers on YouTube. In its first week it broke 7.5 million views, was the most viewed video on YouTube, and topped the Viral Video chart. Most of these viewers would have seen the DC-Shoes Ken Block/Monster Energy merchandise and sponsor credits at the end, not to mention the various signage on the car.

Strap yourself in for an incredible tyre-shredding and brand-promoting seven minutes!

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