Posts Tagged digital
What is social media? Is it tweeting your brand’s retail offers? Managing your branded Facebook page? Sharing company videos on YouTube?
But we think it’s much more than that.
We think it’s about involving an audience in your brand message. Exciting their senses; getting them to feel, think AND do something. Taking the brand message from the advertising channel and into their lives. That is what the ‘social’ part is all about.
As for the ‘media’ bit, well we don’t believe that it’s necessarily confined to social networking platforms either. Instead, we like to look for socially engaging ways to utilise the most effective media channels for each target market.
That’s why we love this cinema campaign by BMW.
BMW have found an impressive way to engage cinema audiences by using an image projection technique that leaves viewers with the BMW logo on their retinas once they close their eyes. Truly innovative for a cinema spot.
Not only that, the spot has all the tell tales signs of a BMW piece. It’s highly emotive, beautifully shot and taps into all the BMW brand propositions. Even I, as someone who’s never driven a motorbike, felt the adrenalin pump through my veins…. And the takeout – the logo etched in my mind (literally) was just the icing on the cake.
It’s a wonderful example of innovating in traditional media in a way that takes the brand into the lives (or the body in this case) of the audience.
Now who’s up for a test drive?
New research from Telsyte tells us that the Australian tablet market, which includes the iPad and Galaxy, could be worth $1.35 billion by 2014. Much of this growth will come from traditional publishers seeking to capture more readerships through the creation of tablet apps. But will avid newspaper and magazine readers be seen to swallow the tablets as vigorously as predicted?
Can the power of digital quickly topple the readership habits of a lifetime? Time will tell. If it does, the very fabric of our world will be changed forever.
Gone will be:
- The tabloid torture of the page-turner on a crowded tram.
- The ink fingerprints on a long black.
- The Saturday workout of picking up a slab of junk advertising lift -outs.
But there are downsides to this new age. We can’t see many spies in hotel lobbies hiding behind tablets. What about swatting a fly with an iPad?
Also our furry friends would be denied displaying their loyalty by carrying home the morning paper. Yet, there would be more trees left to keep them happy in other ways. Which begs the question. Is the future so easy to read?
We think not.
Imagine visiting the wine department at the supermarket and being greeted by a floating 3D holographic block of cheese. Then having the option to flick through all the tasty choices to match your wine on your iPhone. What a great cross-sell that would be.
Imagine no more. Mobile enabled 3D holographic grocery displays could soon be coming to a store near you.
In the USA, Provision Interactive has just announced that its overhead 3D holographic retail displays are to be fully interactive with the IPhone and iPod Touch. This is thanks to their compatibility with Mobile Mouse, an Apple iPhone app.
This enhanced technology enables shoppers to interact with the captivating holograms, by clicking their mobiles to get more info, view the product from a different angle and even download a coupon.
What will they think of next?
Here comes the giant chocolate cake. I can resist no longer!