Posts Tagged crowd sourcing
In years to come the ABC’s Q&A program will be seen as a pioneer of social media interaction. The show’s success rests in no small part with the display of live tweets as the assembled guests debate each other and take questions from the audience and a few pre-recorded videos. While the tweets add to the show’s content they don’t have too much influence on the topics being discussed. So, the show’s producers have turned to crowd sourcing to give social-media-using viewers a chance to have a little say what should be discussed.
Using “Our Say”, and independent project to put the questions that matter to the “people in charge”, they invited anyone to write down a question for next week’s panel and main topic of discussion, which is announced on the main site. Users can then vote for their favourite question and the one with the most votes will be asked on the show alongside audience and viewer-video queries.
This is a clever idea to keep the show topical during the week. You can view questions by most recent or most votes. My only criticism is that many questions will get lost and those that attract early votes will most likely be in the running. Perhaps what they should do is allow a couple of days for questions to be posted, close entries and then allow votes.
Apart from that this is a good example of crowd sourcing at work, something that is yet to catch on in Australian social media circles.
A Greek advertising campaign called Love in Action shows just how popular a social media campaign can be when you involve the public. What started as crowd sourcing exercise to get people to choose from several storylines for what was essentially a half-hour chocolate ad ended up taking Greece by storm.
The producers were inundated with more than 1000 real life love stories which they then narrowed down and again put to a public vote. Casting auditions were put online and again put to the vote and fans regular updates of the production process.
As this video shows, the project became so successful that Greece’s top TV channel picked it up and showed it on Valentine’s Day where it attracted more than 330,000 viewers, which equated to about 12 per cent market share. Its online launch attracted a further 150,000 views in Greece alone, and 20,000 fans on Facebook.
Click here to view the Love in Action film with English subtitles.
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