Archive for category Technology
Hong Kong architect Gary Change has transformed his tiny high-rise tenement into an apartment with 24-different “rooms”. The secret is replacing walls with sliding panels, meaning all the space is in the room you’re using.
As you’ll see in the video, the “Domestic Transformer” is a wonderful example of innovative architecture.
It’s hard to believe this kind of living space isn’t a more popular inner-city option around the world, especially for people who live alone. After all you can only be in one room at a time.
As the world gets smaller, we all get to share more big thinking.
Released to coincide with the holiday season, the app is something of a new media experiential coup. Extending, as it does, the thrill of discovering the Museum’s collection to a global audience.
Featuring over 1,000 high-res images, the app not only delivers to subscribers fast access to all the facts. It also enables real-time chats with other dinosaur lovers at home or even on an exploratory dig.
The really great thing is, this app doubles as a stunning advertising & PR device for the Museum’s forthcoming “The World’s Largest Dinosaurs” exhibition. Imaginatively created, to focus on a group of dinosaurs that lived for over 140 million years.
Given the popularity of the baby elephants at the Melbourne Zoo, a Jumbo app could be a timely addition in the very near future.
It was the night before Christmas and not a mouse was stirring. Don’t you believe it!
Pre-Christmas game releases have had computer mouses and game consoles roaring way into the early hours of the morning. Check out the high-octane line-up:
- Call of Duty Black Ops
- CSI – Fatal Conspiracy
- Need for Speed – Hot Pursuit
- Harry Potter and the Deathly Hallows- Part 1
- World of Warcraft – Cataclysm
But can they hold a candle to Super Streetfighter IV?
Beware your milk and cookies Santa. It’s game on out there.
In 1900, divers discovered the wreck of an ancient-Greek ship called the Anikythera near the island of Crete. The wreck, believed to have sunk a year before the birth of Christ contained a mechanical computer powered by gears and levers. It’s purpose mystified scientists and it took half a century before researchers realised this complex machine was used to calculate astronomical positions to predict future celestial events such as eclipses.
Incredibly, the “Anikythera Mechanism” was believed to have been built around 100-BC had the mechanical sophistication of a 19th century Swiss clock and was 5000 years ahead of the first astronomical clocks made in the 14th century.
Using x-rays and radiographic images, scientists have been able to build replicas of the machine, including this wonderful effort made from Lego. As the caption says at the end of the video, it’s “Pretty impressive for a bunch of plastic blocks. (Or ancient gears for that matter.)
It just goes to show that any idea, even ancient ones, can be unique again if you put your own special touch to it.
What is social media? Is it tweeting your brand’s retail offers? Managing your branded Facebook page? Sharing company videos on YouTube?
But we think it’s much more than that.
We think it’s about involving an audience in your brand message. Exciting their senses; getting them to feel, think AND do something. Taking the brand message from the advertising channel and into their lives. That is what the ‘social’ part is all about.
As for the ‘media’ bit, well we don’t believe that it’s necessarily confined to social networking platforms either. Instead, we like to look for socially engaging ways to utilise the most effective media channels for each target market.
That’s why we love this cinema campaign by BMW.
BMW have found an impressive way to engage cinema audiences by using an image projection technique that leaves viewers with the BMW logo on their retinas once they close their eyes. Truly innovative for a cinema spot.
Not only that, the spot has all the tell tales signs of a BMW piece. It’s highly emotive, beautifully shot and taps into all the BMW brand propositions. Even I, as someone who’s never driven a motorbike, felt the adrenalin pump through my veins…. And the takeout – the logo etched in my mind (literally) was just the icing on the cake.
It’s a wonderful example of innovating in traditional media in a way that takes the brand into the lives (or the body in this case) of the audience.
Now who’s up for a test drive?
New research from Telsyte tells us that the Australian tablet market, which includes the iPad and Galaxy, could be worth $1.35 billion by 2014. Much of this growth will come from traditional publishers seeking to capture more readerships through the creation of tablet apps. But will avid newspaper and magazine readers be seen to swallow the tablets as vigorously as predicted?
Can the power of digital quickly topple the readership habits of a lifetime? Time will tell. If it does, the very fabric of our world will be changed forever.
Gone will be:
- The tabloid torture of the page-turner on a crowded tram.
- The ink fingerprints on a long black.
- The Saturday workout of picking up a slab of junk advertising lift -outs.
But there are downsides to this new age. We can’t see many spies in hotel lobbies hiding behind tablets. What about swatting a fly with an iPad?
Also our furry friends would be denied displaying their loyalty by carrying home the morning paper. Yet, there would be more trees left to keep them happy in other ways. Which begs the question. Is the future so easy to read?
We think not.
Chester Gould, the creator of the Dick Tracy comic strip, was a rather innovative chap who gave his fictional detective a watch-like two-way wrist radio way back in 1946, when such devices where still the size of house bricks. For some reason, despite advances in technology, wrist radios and phone never took off. If anything the opposite seems to have happened with the phones replacing wrist watches.
However, as the above Trendhunter TV video shows, the carpal bone is making a comeback as a convenient mount for personal technology ranging from a thermo-electric battery to charge your phone, to a device that reminds you about whatever it is you’re forgetting.
My favourite is the the collapsible personal computer that you can wear as a bracelet. What’s yours?
Imagine visiting the wine department at the supermarket and being greeted by a floating 3D holographic block of cheese. Then having the option to flick through all the tasty choices to match your wine on your iPhone. What a great cross-sell that would be.
Imagine no more. Mobile enabled 3D holographic grocery displays could soon be coming to a store near you.
In the USA, Provision Interactive has just announced that its overhead 3D holographic retail displays are to be fully interactive with the IPhone and iPod Touch. This is thanks to their compatibility with Mobile Mouse, an Apple iPhone app.
This enhanced technology enables shoppers to interact with the captivating holograms, by clicking their mobiles to get more info, view the product from a different angle and even download a coupon.
What will they think of next?
Here comes the giant chocolate cake. I can resist no longer!