Archive for category Foursquare
The Washington Redskins last year took to Foursquare giving fans a chance to check and unlock a Redskins badge by checking in once at their home ground or three times at any featured Redskins bars in the Washington DC area.
Apart from acquiring the badge, users were also in line to win a tantilising prize package including box-seat tickets, pre-game field passes and a chance to party with the GEICO Caveman (a popular TV commercial character).
This is such a simple idea that could be easily taken up by Australian sporting organisations which have their own entertainment venues, which include many suburban clubs as well as AFL and NRL franchises. It gets bums on seats at games and encourages patronage at entertainment venues, which generate plenty of revenue. It can also be used to get fans to visit the club’s sponsors for more chances to check in.
And while not all sporting organisations can offer NFL box seats or the GEICO Caveman, they can still create a lot of interest by providing great prizes that cost them little in dollar terms but can mean so much to fans.
We generally associate Foursquare with commercial applications, but it can also be a great tool for non-profit public services such as libraries and museums.
One of the most pro-active non-profit users is the New York Public Library, which uses the location-based social media platform to encourage people to discover various sections and branches.
Users who obtain the badge will get a one-year Foursquare Friends Membership which will provide them with special perks. Additionally, mayors at various locations will be included in a drawing for tickets to LIVE from NYPL events and behind-the-scenes tours of the Map Division. Non-frequent visitors benefit from a host of Tips on its Foursquare site, to fill them in on special events at each NYPL venue.
The NYPL has embraced social media across the board. It’s the top public library in the world on Facebook, Twitter, Tumblr Flickr, had produced a series of hit viral videos and even has an iTunes site. Ironically, the 100 year-old library hopes that by embracing social media it will encourage people to continue reading books well into this century.
Standing with my arm in the air gripping a hand hold on a swaying train carriage, my wandering eyes noticed that many of my fellow commuters clutching smart phones were doing a lot more than just texting or listening to music. That’s when it hit me: with such a captive audience why don’t transport operators promote ways for passengers with smart phones and tablets to interact with advertisers or the transport system itself?
It could be as simple as a poster with a Twitter or Facebook address to encourage people to provide receive more information about products, or enter competitions, that appeal to commuters – such as travel, recruitment, coffee/lunch deals. Alternatively the transport operator could promote its own Twitter feed or app* for passengers to receive the latest travel information or provide real-time feedback.
One transport network that has embraced social media is 2009 San Francisco’s Bay Area Rapid Transit (BART), which uses Twitter and Facebook as a means to keep passengers informed and interested its services. But the jewel in the crown of BART’s digital campaign was its pioneering use of Foursquare.
In March 2009 BART became the first public transport organisation to partner with Foursquare to encourage patronage on the network by creating badges for users who checked in at stations before and after catching trains. The idea proved an instant success. The Foursquare partnership also allowed BART to learn more about its users through the places and businesses they checked into before and after using the system and revealed what many people were using public transport for.
All this information could prove valuable for businesses that want to advertise at nearby stations to attract non-Foursquare users and, paradoxically, get some ads back on trains walls.
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