The evolution of online Agvocacy

As I previously wrote, farmers in America have hit social media in a big way and are now helping their colleagues in Australia to use the medium to get their message across. The US agricultural industry started a movement called Agvocacy in an effort to promote farming and counter negative campaigns by environmental and animal rights groups.

The above video is an animated infographic showing how fact the movement has grown, while also providing good ideas to any other industries or companies looking to use social media as part of their marketing arsenal.

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