Social media marketing usually works like this. You have a product and you promote it online through various means as part of your overall advertising strategy. If you’re creative and lucky enough, your efforts will go viral and your product will achieve instant fame and then others will seek to imitate or hang off your success.
But there’s one product that continues to go viral without any organised marketing campaign. Look in your twitter stream, especially on weekends and you’ll find a host of fond tweets about bacon. No one is sure why, apart from being easy to cook and pretty damn delicious, bacon is so appreciated online. Perhaps taste, affordability and its association with the morning after a big night make it a hit with the stereotypical social media demographic.
This mass appreciation for popular cured meat has seen an increase in people using the internet to search for bacon recipes. This isn’t a new phenomenon. In 2009 the LA Times reported that it “posted ‘1001 things to do with bacon’ in December, and it was the most e-mailed link on the site for a few days.
Bacon’s cult following has spawned a host of viral sensations that were unashamedly created to cash in on our love for “swine at nine”. One of most successful Bacon Explosion – a gut-busting 5000 calorie pork loaf that increases your LDL cholesterol level by 30 per cent just by looking at it! This culinary time bomb was invented by a couple of enterprising barbecue chefs, Jason Day and Aaron Chronister, to get traffic to their website BBQAddicts.com. It worked, receiving 400,000 views in it’s first month.
The success of the Bacon Explosion shows how social media can be manipulated to gain exposure for your product or organisation. All it takes is knowledge of what’s hot online, engaging content and a willingness to embrace the notion that no idea is too crazy.