The more people ‘Like’ the FJ Cruiser, the cheaper it will be

Toyota has taken put a rather welcome twist on crowd sourcing by reducing the price of its new FJ Cruiser by $5 for everyone who Likes its Facebook site as part of a competition.

As the car maker says on its Like My Ride website it is “offering you the chance to buy a Toyota FJ Cruiser at a reduced social price. For every “Like” the price will drop by $5. You’ve got until Monday, 28th March to reduce the price as much as possible. Toyota will even throw extras as the price drops… adding to the bargain. Get sharing!”

As I write this the site has 1156 fans meaning the price of the retro looking four-wheel-drive has already dropped from its retail drive away price of $50,334 to $44,559. Anyone better at maths than me might have already worked out 10,067 Likes would mean a free car. However the small print (and there’s a lot of small print) says that the most the car can be discounted by is $20,000 to rather reasonable $30,334 – meaning 4000 Likes.

Once you Like the page you can fill in a form for a chance to buy the car at the reduced price.

This is an interesting promotion that will probably receive more attention than if Toyota were giving away a car. It also gives them a massive boost in its social media exposure and a database of potential customers.

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