Worshipping your sporting team is not something you grow out of. Even as an adult there’s a period each season when you get into that zone where you want to lap up every piece of information related to your team during that incessant period between matches.
Social media is fast helping to fill that void, but it’s incredible how many sporting organisations are denying themselves constant coverage by sticking with the stock standard website with fixtures, player profiles, news and member info.
One team that’s doing it right is NBA giant Boston Celtics. With sell-out crowds a given, the Celtics realised it could use social media to reach out to those fans who couldn’t make it to it’s constantly sold out games. It also recognised a lot of these fans were tweeting about the games or commenting on the website as they watched on television.
The club turned its website into a virtual TD Banknorth Garden where fans can congregate on game days and spend the intermediate time lapping behind the scenes stuff, the team’s history, stats and of course merchandise and ticketing information. It goes to show what a team can do if it has more flexibility and ownership of their websites and aren’t restricted to a cookie cutter approach by their leagues.
The Celtic’s Facebook page has more than 3.2 million fans and features weekly articles, interviews, ticket opportunities and its popular 3-Point Play, an interactive stats prediction game that fans can play against each other. Over on YouTube the team has a rather more modest following of around 4400 but that’s probably because the videos, including post-game wraps, interviews and 3-Point Play updates can be seen on the Facebook page. The Celtics have almost 130,000 Twitter followers who receive live game updates, team news, heads up on ticket sales.
All in all there’s plenty for even the biggest Celtic fans to sink their teeth into and feel like they’re part of the team.