Nike holds court

I’m not the world’s biggest basketball fan, but I am a huge admirer of everything Nike does in the multimedia sphere. I spend hours on YouTube watching various Nike ads wishing that one day such production values can be brought to cricket and the AFL.

I share the same awe of what Nike does online, not least with it’s Nike Basketball website – I mean who else sells clothes with the help of Kobe Bryant and Bruce Willis?

The site currently revolves around it’s new Black Mamba campaign featuring Robert Rodriguez-directed cinematic trailers featuring Bryant and Willis – I’m not really sure what the point of them are, but they look fantastic.

Then there’s news articles, videos and of course the merchandise, but what I really like about Nike Basketball is the permanent features such training videos showing how to do the signature moves of star players. It would be great to see this kind of content on league and team websites to engage young fans and encourage them emulate their favourite starts while getting a sense of being up close and personal with them.

Another handy feature is the player profiles of all NBA players that you can search by team, position, college and even birthplace.

The clever thing about this site, and Nike for that matter, is what is primarily an eCommerce site is packed with entertainment and information, ensuring that it’s bookmarked by basketball fans around the world.


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