The pre – New Year stats suggest an ongoing stratospheric rise of New Media.
*Gorillaz has just created the band’s 15-track album “The Fall” on iPad using 20 Apps -each App under $20.
*Windows Phone 7 Marketplace already tops 5,000 Apps. Recently adding 1,000 Apps in just over two weeks.
*Latest reports suggest Android already has over 200,000 Apps available.
*Facebook beat Google to the post on Christmas Day in the UK. Claiming 10.5% of all UK social networking internet visits. Google recording 9.77%.
*Facebook’s value leaps by 56% to $41.2 billion- according to securities firm Nyppex.
Beyond question is the increasing significance of digital, social, mobile & experiential channels. Answering what the stats really mean in these areas will define the true change makers.
Here are a few thought starters
Does mega quantity equal quality response?
Does a first impression really last? (And for how long?)
How does brand dominance translate into consumer relevance?
How do global figures indicate local impact?