2011 – The Year of Analytics?

The pre – New Year stats suggest an ongoing stratospheric rise of New Media.

*Gorillaz has just created the band’s 15-track album “The Fall” on iPad using 20 Apps  -each App under $20.

*Windows Phone 7 Marketplace already tops 5,000 Apps.  Recently adding 1,000 Apps in just over two weeks.

*Latest reports suggest Android already has over 200,000 Apps available.

*Facebook beat Google to the post on Christmas Day in the UK. Claiming 10.5% of all UK social networking internet visits. Google recording 9.77%.

*Facebook’s value leaps by 56% to $41.2 billion- according to securities firm Nyppex. 

Figures apart.

Beyond question is the increasing significance of digital, social, mobile & experiential channels. Answering what the stats really mean in these areas will define the true change makers.

Here are a few thought starters

Does mega quantity equal quality response?

Does a first impression really last? (And for how long?)

How does brand dominance translate into consumer relevance?

How do global figures indicate local impact?

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