Now that got you.
The global super brand Google has just launched real-time ad auctioning in Australia. Its DoubleClick Ad Exchange gives ad agencies and media buyers the chance to bid for space online across hundreds of high profile publications and entertainment sites.
Apparently this will result in more efficient space allocation. It also means that ad space is sold closer to its real value, rather than at a predetermined average space rate.
The market will no doubt decide who the ultimate winner is.
One thing’s for sure; Google won’t be “going, going gone” any time soon.