I’ve heard a lot of buzz about Sony’s new-ish Facebook app – Media Monster Wars (first hit attention August last year). And with Justin Timberlake headlining the experience, naturally I was intrigued.
It’s a really neat example of an integrated social media game that generates a monster from analysing your own Facebook content. Which means the more active you are (the more likes, photos, comments, shares and interaction you have) the more powerful your monster will be. Then off you go to share the app and battle your friends. And if you’re powerful enough, then why not challenge JT himself.
Or so the promo video shows.
Here’s where I insert a #fail. I’ve tried a couple of times now to make a monster. One both occasions the “generating and optimising media monster” part of the process took well over 8-10 minutes, only to stop and start the process again. From the start….
Which leads me to my belief: there’s one key element to developing a great Facebook apps: keep it simple.
Sure there is room to dazzle people with a fabulous user experience, but don’t risk a botched attempt at brand interaction by doing too much; crashing apps only result in one thing – irritation. Not good for any brand.
Especially not in this case for Sony, who no doubt is paying significantly for JT’s appearance. If users can’t get the opportunity to challenge him with our monsters, then where’s the ROI?!